



Search, AI, and shifting algorithms have changed how professionals get discovered, and many people are still using strategies that no longer work.
This guide breaks down what’s changed and what actually matters now, so you can show up with clarity, build trust, and stay visible without posting more or chasing trends. It’s practical, easy to follow, and designed to help you use LinkedIn with intention instead of guesswork.
You’ll learn why this matters now:
LinkedIn now surfaces people based on clarity and intent, not just activity, and this guide shows you how to align with that shift.
Visibility in 2026 depends on trust, engagement, and how clearly you communicate your expertise, not posting more often.
Search and AI are shaping who gets discovered, and understanding these changes helps the right people find you faster.
Understand how LinkedIn surfaces your profile and content so the right people can find you, faster.
Become credible before conversations start.
Turn visibility into real opportunities.
Build visibility steadily without burnout or chasing trends.

Working with JoAnne was both clarifying and impactful. She took the time to show me how to leverage LinkedIn effectively, improve my profile, and address technical questions I had. She is extremely patient, knowledgeable, and generous with her guidance.”
Suzanne Massel, Executive & Career Coaching